The Common Cents Community | Creating a Culture of Money Sense

Updated: Jul 31, 2020

Personal finance. Ewww. Boring. Restrictive. Stressful. 

We hear you. We’ve met you. We’ve been you. So, we’re glad you’re here!

The way most people relate to money and personal finance is typically with stress sweats and trepidation. We get it. There’s a lot to study, digest and execute. Mastering your personal finances can feel like a gargantuan mountain to traverse. However, we think that’s merely a mental block, a negative mindset. One you can overcome with some dedication and practice. 

Still, if this is how the majority of adults feel about personal finance, how can we expect those same adults to metabolize that same information into fun life lessons for their kids? Hmmm. We’re betting they don’t. We’re betting they avoid it all together. Maybe you can relate. Maybe you cannot. Either way, we don’t think it’s you specifically that has the issue. We think personal finance culture direly needs a facelift.

Have you ever noticed the culture and vocabulary around personal finance seems boring, restrictive, dry? The dietary equivalent of a pack of Saltines. Although I'm personally a fan of Saltines, I’d hardly enjoy crunching on them all day, everyday, for every meal. Similarly, I don’t want to focus on bland, outdated ideas of personal finance. 

What if we revolutionized the elements of personal finance culture? What if we infused the tried and true principles of disciplined spending and saving habits with some pizzazz? And harnessed the powerful energy of compound interest to make each of us the most celebrated champions of our own personal wealth story all without leaving the couch?


Change culture? That’s a lofty, grandiose idea. 


We agree. But we think it’s possible. First, let’s examine what creates culture.

Culture: noun. cul-ture.  the set of shared attitudes, values, goals, and practices that characterizes an institution or organization

Thanks Merriam-Webster. If you work in the corporate world, you’ve likely been part of discussions around company culture. Perhaps you’ve even asked about company culture in an interview. Culture is important. So important, many of us want to find an organization that identifies with our own values and attitudes. So relevant, it’s the topic of endless blog and LinkedIn posts. Culture permeates, undeniably. 

Discussions of corporate culture are nothing new, but have you thought of the concept of culture within the framework of your family? What does your family value, how do they speak, what do they practice? Your ethnicity, geographical location and age likely play a significant role in your family culture, but so do your money habits.

Maybe this is a foreign concept. Perhaps it sounds a bit formal. Still, we think the idea of money culture within a family unit deserves some consideration. Afterall, that’s why you’re here, right?  

Culture is made up of customs, practices and language commonly used by a group of people, and Common Cents Culture aims to change the way you think, feel and relate to money. 

Essentially, we want to create a positive money culture; an existence where money sense is common cents!


How do we change money culture?


In small, incremental steps. First, we'll lay the foundation with the following:


We’ll help you develop a new vocabulary (some words you can customize within your own family) that makes discussing personal finance with your kids fun, modern and positive. Out with the boring, and in with the hip!


We’ll ask poignant questions that will encourage you to think about what is important to you and what you want to teach your children. 


Once your values are established, we’ll show you how to use those values as a framework to solidify positive, productive wealth-building habits that will ensure your family’s money sense. Your habits will become common cents!

The activities outlined in the Common Cents Community will help your family develop a money culture unique to your home. There is no specific order or roadmap you need to follow. Use the activities to guide conversations with your kids, and let the dialogue evolve organically.

Ca$hing in on change,

The Common Cents Crew

Having a family game night? Incorporate one of our finance activities into your play and tag us on Instagram!

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